September 2025 Product Release Notes
We're excited to share this month's updates to Growth99, designed to streamline your patient communications, automate routine tasks, and provide better insights into your marketing efforts.
Available Now
Enhanced SMS Deliverability & Opt-Out Management
What's New: Real-time visibility into your text message delivery status and automatic opt-out management.
Key Features:
- Message Status Tracking: See exactly what happened with each text message - whether it was delivered successfully, failed to deliver, or bounced
- Automatic Opt-Out Detection: When patients text "STOP" to unsubscribe, Growth99 automatically updates their preferences and prevents future campaign messages
- Clear Visual Indicators: SMS permission switches in contact profiles now show when someone has opted out, with helpful tooltips explaining how patients can re-subscribe by texting "START"
- Campaign Protection: Automated prevention of SMS campaigns and triggers being sent to unsubscribed contacts
Why It Matters: No more wondering if your messages reached patients. You'll have complete transparency into your SMS communications and automatic compliance with opt-out requests.
Intelligent Lead Status Automation
What's New: Automatically update lead statuses based on patient interactions and behavior patterns.
Key Features:
- Smart Triggers: Set up rules to automatically transition contacts between lead statuses based on:
- Marketing emails or texts being sent
- Staff communications sent
- Patient responses received
- Days without response
- Number of interactions within a timeframe
- Appointment bookings
- Automation Rules: Configure custom workflows in the Automation section to reduce manual status updates
- Marketing Integration: Automated status changes can trigger additional marketing campaigns for seamless follow-up
Why It Matters: Reduce manual data entry and ensure leads never fall through the cracks. Your team can focus on patient care while Growth99 handles the administrative tracking.
In-App Notifications (Available Soon)
What's Coming: Stay on top of important updates without leaving Growth99.
Expected Features:
- Real-time alerts for new messages, appointment changes, and system updates
- Customizable notification preferences
- Centralized notification center within the platform
Available September 30th
Instagram Direct Message Integration
What's New: Manage Instagram conversations alongside your other patient communications.
Key Features:
- Meta Authentication: Securely connect your business Instagram account through Meta's official authorization process
- Unified Inbox: Instagram direct messages appear in your Growth99 inbox with clear visual tagging
- Full Conversation Management: Send and receive Instagram messages directly within Growth99
- Contact Linking: Automatically match Instagram conversations to existing patient records, or create new contacts for new conversations
- Rich Media Support: Handle text, images, and other media types within Instagram conversations
- Future Automation Ready: Framework in place for Instagram-triggered automation workflows
Why It Matters: Meet patients where they are and manage all your communications from one central location, whether they reach out via phone, email, SMS, or Instagram.
Additional Improvements
Email Open Tracking
New visibility into email engagement with open tracking data displayed in conversation threads, contact records, and campaign reports.
Zapier Connector Updates
Expanded integration options with new triggers for contact creation and updates, plus corresponding actions for automated workflows.
Enhanced Deliverability Reporting
Comprehensive email and SMS delivery reporting with detailed status tracking, campaign attribution, and advanced filtering options.
Getting Started
All current features are automatically available in your Growth99 account. For upcoming features, you'll receive notifications when they become available.
Need Help? Contact our support team to schedule a walkthrough of these new features and learn how to maximize their impact for your practice.
Questions? Check out our detailed feature guides in the Help Center or reach out to support for personalized assistance.