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October 2025 Product Release Notes

This month, we're excited to introduce powerful new features designed to streamline your patient communications, enhance marketing attribution, improve social media management, and provide better insights into your messaging performance.

Available Now

Chatbot Icon Update

What's New: We've updated the chatbot icon across all client accounts. The new icon features a modern speech bubble design in a warm terracotta color, providing a more contemporary and inviting look for your patient interactions.

Why It Matters: This visual refresh ensures a consistent, professional appearance across the Growth99 platform while maintaining the accessible, conversational feel patients expect from your chatbot experience.

Instagram Direct Message Integration

What's New:

Manage Instagram conversations alongside your other patient communications directly in your Growth99 inbox.

Key Features:
  • Direct Authentication: Securely connect your business Instagram account through Meta's authentication flow. Only Instagram Business accounts can be linked.
  • Unified Inbox: Instagram direct messages appear in your Growth99 inbox with clear visual tagging to distinguish them from other message types.
  • Two-Way Messaging: Reply to Instagram DMs directly within the conversation thread, with support for Instagram's character limits and media types.
  • Smart Contact Linking: Automatically match Instagram conversations to existing contacts by handle, or create new contacts for unmatched conversations.
  • Rich Media Support: View sender names, Instagram handles, profile photos, timestamps, and message content all in one place.
  • Future Automation Ready: Framework in place for Instagram-triggered automation workflows (coming soon).
Why It Matters: Meet patients where they are. Many patients prefer Instagram for initial communications. With this integration, you'll never miss an inquiry, and your team can manage all conversations from a single platform—whether they come via SMS, email, or Instagram.
 

UTM Parameter Tracking for Lead Source URLs

What's New:

Gain complete visibility into your marketing attribution with comprehensive UTM parameter tracking and reporting.

Key Features:
  • Standard UTM Capture: Automatically capture and store utm_source, utm_medium, utm_campaign, utm_term, and utm_content as searchable fields on each lead record.
  • Custom Parameter Support: Capture any additional non-standard UTM parameters (like utm_zipcode or utm_region) in a dedicated field for complete tracking flexibility.
  • Marketing Tracking Dashboard: View all UTM parameters and the original lead source URL in a dedicated "Marketing Tracking" section on lead detail pages.
  • Advanced Filtering: Filter your contact list by any UTM parameter to analyze campaign performance and segment audiences.
  • Campaign Integration: Use UTM parameters as audience filter criteria when building campaigns and trigger workflows.
  • Bulk Actions: Download or tag contacts based on UTM parameter filters for targeted follow-up.
Why It Matters: Stop guessing which marketing channels drive results. With UTM tracking, you can definitively attribute leads to specific campaigns, understand your ROI, and make data-driven decisions about where to invest your marketing budget.
 

Zenoti Bi-Directional Integration

What's New:

For practices using Zenoti, enjoy seamless two-way data synchronization between Growth99 and your practice management system.

Key Features:
  • Real-Time Sync: Patient data, appointments, and records stay synchronized between both platforms automatically.
  • Unified Patient Records: View complete patient information without switching between systems.
  • Appointment Coordination: Bookings made in either system are reflected in both platforms.
  • Data Integrity: Eliminate manual data entry and reduce errors with automated synchronization.
Why It Matters: Your team shouldn't waste time on double data entry or managing disconnected systems. This integration creates a single source of truth, improves workflow efficiency, and ensures your marketing automation has access to the most current patient information.
 

Social Media Manager 2.0

What's New:

Enhanced social media management capabilities that make it easier to create, organize, and schedule content across Instagram and Facebook.

Key Features:
  • Integrated Platform Connection: Connect both Instagram and Facebook accounts for centralized management.
  • Media Library: Upload, organize, and manage all your social media assets in one location.
  • Bulk Management: Download multiple files at once and perform bulk actions on your content.
  • Content Scheduling: Plan and schedule posts in advance to maintain consistent social media presence.
  • Preview & Review: Review content before posting to ensure brand consistency and quality.
Why It Matters: Social media is critical for patient engagement and practice growth, but it's time-consuming to manage. Social Media Manager 2.0 streamlines your workflow, helping you maintain an active online presence without the daily hassle.
 

Additional Improvements

Email Open Tracking and Deliverability Report

New visibility into your email campaign performance with open tracking and comprehensive deliverability reporting.

What's included:
  • See when emails are opened with date/time stamps in inbox threads, contact details, and campaign audits
  • New Email & SMS Deliverability Report showing all messages sent from the platform
  • Filter by message type, campaign, delivery status, and open status
  • Track failed deliveries to improve contact data quality

CallRail Integration for Call Logging

Automatically log phone calls and transcripts from CallRail directly into Growth99 contact records.

Features:
  • Automatic call log synchronization with date, time, duration, and transcripts
  • Smart contact matching by phone number
  • Auto-creation of new contacts for unrecognized numbers
  • Complete call history visible in contact records

Zapier Connector Updates

Expanded integration capabilities with new contact-related triggers and actions.

New capabilities:
  • Trigger: When a Contact is Created
  • Trigger: When a Contact is Updated
  • Action: Create a Contact
  • Action: Update a Contact
  • Legacy triggers and actions remain available for existing workflows

SMS Threading in Inbox

Improved conversation organization with proper message threading.

Enhancements:
  • Messages of the same type are now threaded together when sent within 24 hours
  • Consistent timestamp display for all incoming SMS messages
  • Clear labeling showing contact name and business name for each message
  • Cleaner, more organized conversation view

Inbox Performance Improvements

Significantly faster inbox loading and smoother navigation.

What's better:
  • Fixed pagination for infinite scroll functionality
  • Faster loading times for businesses with high message volume
  • Accurate conversation counts across all inbox tabs
  • Improved filtering between "My Inbox," "All Open," and "All Completed" views

Need Help?

Questions? Check out our updated feature guides in the Help Center or reach out to support for personalized assistance.

Feedback? We'd love to hear how these features are working for your practice. Contact our support team at support@growth99.com to schedule a walkthrough or share your thoughts on these new features and improvements.