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Configure Your Website Cliffhanger

The Cliffhanger feature is a powerful lead generation tool that helps capture potential customers by engaging them with interactive content on your website. Set up and customize all aspects of the Cliffhanger feature.

Getting Started

To access the Cliffhanger feature:

  1. Log in to your Growth99 dashboard
  2. Navigate to the menu bar at the top of your screen
  3. Click on "Marketing" to open the dropdown menu
  4. Scroll to the bottom of the list and select "Cliffhanger".

You'll see three main configuration options:

  • Self Assessment
  • Chatbot
  • Cliffhanger Configuration

Self-Assessment Configuration

The Self Assessment feature creates an interactive tool that allows prospects to select areas of concern and receive personalized treatment recommendations.

Character Selection and Display Options

When setting up your self-assessment:

Character Selection:

  • Choose between Male and Female model options
  • Select from multiple avatar styles to match your brand aesthetic
  • Toggle between showing both models or hiding one gender option

Public Display Configuration:

  • Set a custom label that will appear publicly on your website
  • Configure which symptoms and body areas to display
  • Add custom symptoms using the "Add symptoms" buttons for different body regions (Face, Legs-Back, Stretch, Abdomen-Back, etc.)

Available Services: The right panel shows various treatment categories you can enable:

  • Face treatments
  • Legs-Back procedures
  • Stretch treatments
  • Abdomen-Back services
  • And more

Each service category allows you to add specific symptoms and customize the user experience.

Chatbot Configuration

The chatbot feature creates an AI-powered assistant to engage with website visitors and collect lead information.

Basic Chatbot Setup

Avatar and Branding:

  • Upload a custom avatar image (supports SVG, PNG, JPG, or GIF files up to 800x400px)
  • Choose from pre-designed avatar options
  • Set your bot's name
  • Configure bot privacy settings with a custom privacy link

Welcome Messages:

  • Initial Welcome Message: This appears when the chat first loads (e.g., "Hi!")
  • Extended Welcome Message: A more detailed greeting that appears before form submission (e.g., "Welcome to [Practice Name Website]! How can we help you?")
  • Form Title Message: Instructions for users (e.g., "Please fill out the form below to start")
  • Post-Submission Message: Thank you message after form completion (e.g., "It's [Assistant Name] and I'm your assistant here!")

Advanced Chatbot Features

Appointment Integration:

  • Enable appointment booking directly within the chat
  • Set a default clinic appointment booking URL
  • Configure the system to show available weeks (e.g., 52 weeks ahead)
  • Add long code phone numbers for SMS integration

Additional Settings:

  • FAQ Integration: Set up responses for common questions with fallback messages
  • Animation Options: Enable moving animations on the chatbot icon
  • Footer Branding: Choose whether to show "Powered by Growth99" attribution
  • Consent Options: Add consent checkboxes to forms when required

The preview panel on the right shows how your chatbot will appear to visitors, including the contact form fields (First Name, Last Name, Email, and Phone Number) and the Submit button.

Cliffhanger Configuration

The main Cliffhanger settings allow you to manage the overall features and layout of your lead generation tools.

Feature Management

Self-Assessment Integration:

  • Enable/disable the self-assessment tool
  • Set public display labels (e.g., "Self Assessment")
  • Configure custom URLs for self-assessment tools
  • Choose whether to direct prospects to custom self-assessment URLs
  • Set links to open in new tabs when clicked

Booking Integration:

  • Enable appointment booking widgets
  • Set public display labels (e.g., "Book Now")
  • Configure custom online booking URLs
  • Control whether the booking opens in new tabs

Contact Form Setup:

  • Enable Growth99 lead-generating contact forms
  • Set public display labels (e.g., "Contact")
  • Direct prospects to custom contact form URLs
  • Configure new tab opening behavior

Review Integration:

  • Display Growth99 review widgets to build credibility
  • Set public display labels (e.g., "Feedback")
  • Choose which locations to show reviews from (e.g., "All Active Locations")
  • Configure new tab opening for review links

Chatbot Integration:

  • Enable the chatbot feature alongside other tools
  • Set public display labels (e.g., "Chatbot")
  • Customize how the chatbot appears and functions

Layout Customization

Choose from four different layout options:

  1. Right-aligned (Most Recommended): Features appear on the right side of the screen - ideal for most websites
  2. Left-aligned: Features appear on the left side - good for certain design layouts
  3. Right-aligned Fixed: Features stay in a fixed position on the right side
  4. Floating layout: Features appear as floating elements that can be positioned flexibly

Custom CSS Options:

  • Add custom CSS code to personalize the appearance further
  • Modify colors, fonts, spacing, and other visual elements
  • Ensure the Cliffhanger tools match your website's design

Best Practices

For Self Assessment:

  • Choose models that represent your target demographic
  • Enable relevant service categories for your practice
  • Use clear, professional language in your symptom descriptions

For Chatbot:

  • Keep welcome messages friendly but concise
  • Ensure your avatar represents your brand professionally
  • Test the appointment booking integration thoroughly

For Layout:

  • The right-aligned layout works best for most websites
  • Test different layouts to see what converts best for your audience
  • Use custom CSS sparingly to maintain functionality

General Tips:

  • Always preview your changes before saving
  • Test all features on both desktop and mobile devices
  • Monitor your lead generation analytics to optimize performance
  • Keep your messaging consistent across all Cliffhanger features

Saving Your Configuration

Remember to click "Save Changes" after configuring any section. You can also use "Reset All" if you need to start over with default settings.

The Cliffhanger feature is designed to work seamlessly across all your lead generation needs, from initial assessment through appointment booking, making it easier than ever to convert website visitors into qualified leads.