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Add Your Website to Your Google Business Profile

This article explains how to add your business website to your Google Business Profile (GBP). Adding your website helps customers find your business online and provides them with direct access to your services, products, and contact information.

Prerequisites

Before you begin, ensure you have:

  • An active Google Business Profile listing for your business
  • Administrative access to your GBP account
  • Your business website URL ready
  • Google account credentials associated with your business

Instructions

Step 1: Access Google Business Profile

  1. Navigate to www.google.com/business/
  2. Click Sign In or Manage now if you're not already logged in
  3. Enter your Google account credentials associated with your business
  4. Select your business location if you manage multiple locations

Step 2: Navigate to Business Information

  1. Once logged in to your GBP dashboard, look for the left-hand navigation menu
  2. Click on the Info tab in the left sidebar
  3. This will open your business information management page

Step 3: Locate the Website Section

  1. In the Info section, you'll see all your current business details
  2. Scroll down through the information fields until you find the website section
  3. Look for Add Website or Website (if you already have one listed)
  4. Click on the pencil icon (edit button) next to the website field

Step 4: Add Your Website

  1. A dialog box will appear prompting you to enter your website information
  2. Enter your complete business website URL (e.g., https://www.yourbusiness.com)
  3. Ensure the URL is correct and includes the proper protocol (http:// or https://)
  4. Click Apply to save your changes

Step 5: Verify Your Changes

  1. Your website will now be linked to your GBP profile
  2. The website information will be visible in your business listing
  3. Customers will be able to click on your website link from your Google Business Profile

Important Notes

  • Your website will appear in your Google Business Profile listing and Google Search results
  • Changes typically appear within a few minutes but may take up to 24 hours to fully propagate
  • Ensure your website is active and accessible before adding it to your GMB profile
  • You can update or change your website URL at any time using the same process

Verification

After adding your website:

  • Check your Google Business Profile listing to confirm the website appears
  • Search for your business on Google to verify the website link displays in search results
  • Test the website link to ensure it directs customers to the correct page

Troubleshooting

If you encounter issues while adding your website:

  • Verify you have administrative access to your GBP account
  • Check that your website URL is formatted correctly
  • Ensure your website is live and accessible
  • Try refreshing the page if changes don't appear immediately

Common issues and solutions:

  • "Invalid URL": Verify the website format includes http:// or https://
  • "Website not saving": Check your internet connection and try again
  • "Access denied": Ensure you have management permissions for the business listing
  • "Changes not appearing": Wait up to 24 hours for updates to fully process

Best Practices

  • Use your primary business website URL
  • Ensure your website is mobile-friendly and loads quickly
  • Keep your website content current and relevant
  • Make sure your website includes your business contact information
  • Consider adding specific landing pages for different services or locations

Benefits of Adding Your Website

Adding your website to GBP provides several advantages:

  • Increases online visibility and credibility
  • Provides customers with easy access to detailed business information
  • Helps drive traffic to your website
  • Improves your local search ranking
  • Allows customers to learn more about your products and services